What Is Burn-In?
Burn-in is permanent damage to a display where pixels that have shown the same static content for a long time become dimmer or differently colored than surrounding pixels. It's most common on OLED and plasma panels because each pixel is a separate organic light-emitter that degrades with use. Common culprits: taskbars, news-ticker chyrons, game HUDs, TV channel logos. Modern QD-OLED and WOLED panels are far more resistant than early OLED TVs, but not immune.